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What is responsible living? Why is an eco-conscious lifestyle important? Why now?

Working hard to make eco-friendly choices is the very foundation of our business. We recognise that each person and all things are part of the whole. Everything is connected. What happens to one happens to all.
We deeply respect and value all people we work with; customers, suppliers, and communities. We are also all custodians of creation and need to care for and protect the environment. We, therefore, place both people and the planet before profit.

Sustainable living has become a trend that many may deem fleeting while countless brands throw the buzzwords ‘sustainable living’, ‘eco-friendly’ and ‘eco-conscious’ around simply to increase the price of their products while manipulating the public’s good intentions. Individuals are also being made to feel inadequate if they cannot change every aspect of an unsustainable lifestyle while naysayers question the intentions of those who are trying to be more sustainable. If you buy from a sustainable shop but still eat meat, is it really enough? We’re here to tell you that it is and that you must never give up. It is a fight and a struggle, but we can get there, imperfectly, together.
Regardless of where the public’s good intention comes from or how long the movement lasts, it is clear to see that there are people all around the globe who share the same genuine care for our environment as we do. If people are living sustainably to look ‘cool’ then this is one of the best trends the world has ever produced.
There is no denying that climate change is having a negative effect on our planet, one which will be irreversible in a matter of years if we do not act quickly. The ramifications of our past actions will destroy the future of all life on earth. It is time for us to join together to reduce our carbon footprint and improve our future.
No one group or individual can solve climate change on its own. It needs a collective effort. No one can be absolved from responsibility. We need to balance political, corporate and our own personal actions when it comes to addressing climate change and the globe's most pressing problems.
But what is sustainable living?
“Sustainable living describes a lifestyle that attempts to reduce an individual's or society's use of the Earth's natural resources, and one's personal resources. It is often called "earth harmony living" or "net-zero living". Its practitioners often attempt to reduce their ecological footprint (including their carbon footprint) by altering their methods of transportation, energy consumption, and/or diet. Its proponents aim to conduct their lives in ways that are consistent with sustainability, naturally balanced, and respectful of humanity's symbiotic relationship with the Earth's natural ecology. The practice and general philosophy of ecological living closely follow the overall principles of sustainable development.” – Wikipedia Definition
Sustainable living aims at reducing waste and the waste of the Earth’s limited resources by using materials that are sustainably sourced that do not add to global warming and the other issues the world faces due to deforestation and switching to renewable sources of energy. Individuals who live sustainable lifestyles invest in products that last a long time instead of buying throw-away items from fast-fashion brands. There are many ways that you can make your lifestyle a more sustainable one, from being mindful of where you shop to installing eco-friendly appliances throughout your home.


Do not worry if you cannot do it all. While you may have the funds and means to ride a bicycle to work or carpool with a colleague, you may only be able to afford items from fast-fashion stores. You do not need to do it all to make a difference, the world simply needs its population to shift its focus and do its best. Take the first step to shift our throw-away culture to a sustainable culture and the brands will follow.
Why is an eco-conscious lifestyle important? Why now?

“Humans have caused major climate changes to happen already, and we have set in motion more changes still. Even if we stopped emitting greenhouse gases today, global warming would continue to happen for at least several more decades, if not centuries. That’s because it takes a while for the planet (for example, the oceans) to respond, and because carbon dioxide – the predominant heat-trapping gas – lingers in the atmosphere for hundreds of years. There is a time lag between what we do and when we feel it. In the absence of major action to reduce emissions, global temperature is on track to rise by an average of 6 °C (10.8 °F), according to the latest estimates. Some scientists argue a “global disaster” is already unfolding at the poles of the planet; the Arctic, for example, maybe ice-free at the end of the summer melt season within just a few years. Yet other experts are concerned about Earth passing one or more “tipping points” – abrupt, perhaps irreversible changes that tip our climate into a new state. But it may not be too late to avoid or limit some of the worst effects of climate change. Responding to climate change will involve a two-tier approach: 1) “mitigation” – reducing the flow of greenhouse gases into the atmosphere; and 2) “adaptation” – learning to live with, and adapt to, climate change that has already been set in motion. The key question is: what will our emissions of carbon dioxide and other pollutants be in the years to come? Recycling and driving more fuel-efficient cars are examples of important behavioral changes that will help, but they will not be enough. Because climate change is a truly global, complex problem with economic, social, political and moral ramifications, the solution will require both a globally-coordinated response (such as international policies and agreements between countries, a push to cleaner forms of energy) and local efforts on the city- and regional-level (for example, public transport upgrades, energy efficiency improvements, sustainable city planning, etc.). It’s up to us what happens next.” - NASA
Sustainable and eco-conscious living is at its peak of importance in this day and age because, if we do not act now, the consequences may be irreversible. We have hit rock bottom with the effects of climate change imminent even if we create a perfectly eco-friendly world tomorrow. We are desperate to preserve what is left of the earth and we are willing to do our part to reduce our carbon footprint and the carbon footprint of our customers. Now is not the ideal time to tackle climate change, but the best time is now behind us and the present is all we have to work with.
Climate change is not an individual issue and an individual is powerless in reversing our own extinction. But a group of individuals holds the power and the world’s entire population can make a difference. Every time you buy a product, you cast a vote. Every time we produce a sustainably sourced and eco-friendly product, we make a statement. If everyone decided to buy from sustainable brands, the bigger brands would be forced to shift towards the new normal which would create competition in the sustainable living sector due to the increase in demand and it will drive down the price. Every action has a reaction. Make the change by doing.
Once the world shifts its focus, we can start questioning our governments and putting pressure on those who can truly make a difference for us all. The movement can force the government to relook at legislation and make the necessary changes to the industries which inflict the most harm on our environment.
We are passionate about improving our environment and our passion drives us every day to produce products of the highest quality so that you can live your sustainable life in the lap of luxury.